A recent blog by Shawn Kemp from Guidestar, shares some interesting suggestions re: the importance of social media in your marketing mix. In the article, Kemp relates, “In case you’re wondering if Facebook is still worth investing in, consider that nearly 70 percent of U.S. residents spend at least 30 minutes a day on the platform and receive the majority of their news from Facebook feeds. If your nonprofit isn’t appearing in those feeds, you’re missing a valuable opportunity to connect with your supporters and donors on a regular basis and build a reputation as a trusted information source.”

Interesting read! To learn more, go to their website here.