What You Do & Why It Matters:
How to Tell a Compelling Story
in Three Minutes or Less
October 17, 2019
9 a.m. – Noon

Visit the OneSource Center Training page for more information!

The engaging storytelling session will begin with a presentation on pitch essentials – 60 minutes including Q&A. Participants will learn “pitch” essentials and the criteria by which funders and influencers commonly evaluate for the worthiness of an organization and cause. The session provides a framework for building the pitch. During the final two hours, workshop participants will have an opportunity to present their pitches and share feedback with one another.

Presented by Shelley Cowan, a communications strategist, anthropologist and writer with a focus on strategic change communication for Fortune 100 executives. She also helped her family’s company, Cowan’s Auctions, develop a succession plan that resulted in its acquisition by Hindman, LLC. Trained as a cultural anthropologist and ethnographer, Shelley reflects the points of views, biases and needs of intended audiences. She earned a B.A. in Anthropology from Kirkland College (now Hamilton College, Clinton, N.Y) and a M.A. from the University of Kentucky. Shelley conducted fieldwork in Colombia and in Appalachian communities in Kentucky, and informal studies in Mexico and China. Clients often engage her skills as an ethnographer — listening, observing and probing, and then synthesizing multiple points of view — to uncover the root causes behind initiative successes and failures. Shelley is a Partner in Social Venture Partners (SVP) – Cincinnati. SVP is an international organization dedicated to hands-on philanthropy, and based on strategies developed in the venture capital arena.

To register, or learn more details on upcoming monthly Building Blocks workshops, click here.